Search and AI change every week, and most of what gets written about it is aimed at big companies with big teams. Everything here is written for UK small businesses: what’s changed, what it means for you, and what I’d do about it.
Regular analysis
Four recurring series, each with its own job.
State of Search covers the Google updates, the AI Overviews and AI Mode changes, what the assistants are doing in search, and the things I’d act on. Content Marketing is about platform changes, what’s actually working in content, and where AI genuinely helps in producing it. State of AI picks out the releases that matter to a business rather than to a developer, and what I’m using and testing myself. Direction is the opinion one: where search, AI and content look to be heading, and what that means for how you prepare.
Deep posts by topic
Several posts a week, each answering one question properly. They’re organised by the same areas as my services:
- SEO: audits, Search Console, schema, keyword research and strategy
- AI search: AI Overviews, ChatGPT, citations and tracking
- Content: content plans, refreshes and writing with AI
- Google Ads: management, brand bidding and paid and organic planning
- Site migrations: replatforming, redesigns and recovering lost traffic
Guides
For the bigger subjects, the guides are living resources that get updated rather than rewritten, starting with What is SEO?
What makes these posts different
Most search news is repeated from the same few announcements, often without anyone checking what was actually said. Every post here goes back to the primary source, whether that’s Google’s own documentation or the AI company’s announcement, and says clearly what’s confirmed, what’s reported and what’s my opinion.
Each deep post also includes something you won’t get from a news story: what I’ve seen in real data from client and own sites, a worked example, and what I’d do about it if it were my business. If a subject doesn’t deserve a full post, it goes into the weekly roundup instead of being stretched thin.
How it’s written
Every post is written and reviewed by me, with claims linked to their primary sources. The editorial policy explains how, and the AI use statement sets out where AI tools help.