Ecommerce
The searches you’re paying for and already rank for
Most stores run Google Ads and SEO separately, and pay twice for some searches while covering neither on others. How to find the overlap.
Ecommerce2 Oct 2026Selling other people’s products: what to do about the manufacturer’s description
If you stock other brands, their copy is on every rival site too. Which products to rewrite, what to add, and what to leave alone.
Ecommerce29 Sep 2026Why your collection pages don’t rank, and what to put on them
Collection pages carry the commercial searches and are usually the thinnest pages on a store. What to put on them, and what to leave off.
Ecommerce27 Sep 2026Is AI search taking your store’s traffic? How to check in your own data
The scare figures going round aren't measured on your store. Here's how to tell, in your own Search Console and GA4, whether AI is costing you…
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Over 925,000 impressions and 13,795 clicks in a year, from people asking one awkward question: what size do I need?condoms.uk, past 12 months