The guides are the long, careful answers to the biggest questions small businesses ask about search. They’re living pages: when Google or an AI platform changes something, the guide gets updated and the date changes, rather than a new article appearing and the old one going stale.
Each guide starts with a short answer, then goes deep: how things got to where they are, what the evidence says now, what’s likely to change (clearly marked as forecast), and what to do about it.
Why guides rather than more posts
Search advice goes out of date quickly. A post written two years ago about FAQ schema or AI Overviews can still rank while giving advice that’s no longer true, and nobody goes back to fix it. The guides are built the other way round: one page per big subject, kept current, so you can trust that what you’re reading reflects how things work now.
They’re also written for people who want to understand the whole picture, not just a quick fix. If you’ve ever been told to “do some SEO” without anyone explaining what that actually involves, the guides are where to start.
How the guides are kept up to date
Each guide shows when it was last updated and what changed. When Google updates its documentation, or an AI platform changes how it finds and cites sources, the relevant guide is reviewed and revised. The process sits under the corrections policy, so if you spot something that’s out of date, you can tell me and it’ll be checked.
The guides
| Guide | Who it’s for |
|---|---|
| What is SEO? The complete guide for small businesses | Anyone who wants to understand how Google decides what to show, and what a small business can do about it |
| AI search: the complete guide for small businesses | Businesses wondering how AI Overviews, AI Mode and ChatGPT change how customers find them |
| The site migration checklist | Anyone planning a new website, a platform move, a redesign or a domain change |
Going further
The guides link out to deeper posts on the blog for specific questions, and to the services where I can help, such as SEO, AI search visibility and site migrations.
If you’d like to know how a guide’s advice applies to your own site, a free assessment is a good place to start.