Everything published on Paul Myers is written for one reader: a UK small business owner who needs a straight answer about search, AI or their website. This page explains how that content gets researched, written, checked and kept up to date, so you can judge how far to trust it.
Who writes the content
Every article, guide, case study and page on this site is published under my name, Paul Myers, and I review all of it before it goes live. I’ve worked in search marketing for 20 years, from SEO technician to digital marketing director with international companies, and you can read more about that on the About page.
There’s no team of ghostwriters behind the byline. I use automated research and drafting tools (more on that below), but the judgement, the opinions and the sign-off are mine.
How topics are chosen
Topics come from three places: the questions small businesses actually search for, the developments in search and AI that change what those businesses should do, and the work I do for clients and on my own sites.
I keep a research file of search queries and questions for each subject I cover, and I use it to decide what’s worth a full article. If a subject can be answered well in a paragraph, it goes into a roundup rather than getting stretched into a thin post. The weekly State of Search covers smaller news.
How claims are sourced
Every factual claim about Google, AI platforms or tools links to the primary source wherever one exists: Google’s own documentation, the Search Status Dashboard, or the official announcements from the AI companies. Publications are used to find stories, then I trace them back to where the information came from.
I label claims so you can tell what kind of evidence sits behind them:
| Type | How it’s written |
|---|---|
| Confirmed | “Google has confirmed”, linked to the source |
| Observed | “In my own data I’ve seen”, with the site or project named |
| Study | The publisher, sample, method and date, stated in the sentence |
| Opinion | “My view is” or “I think” |
| Forecast | Clearly labelled as a prediction, never presented as fact |
Statistics without a date or a traceable source get cut. I learn a lot from other agencies and practitioners, but I only link to them when I’m quoting a statistic, a benchmark or original research, with the method and date stated. I don’t link to them for general advice.
First-hand examples
The examples and learnings in my articles come from real work: freelance clients, my own sites and apps, and my career experience. I don’t invent clients, results or tests. Where a piece would benefit from an example I don’t have yet, it waits until I do.
Client names and figures only appear with the client’s permission. Results are stated with the period they cover, and I don’t use short-term spikes to make a point look bigger than it is.
How AI and automation are used
I use AI tools and automation for research gathering, summarising sources, data analysis, first drafts and technical tasks like generating schema. Every piece is then edited and checked by me against the sources before publishing. The AI use statement sets out exactly what these tools do and don’t do.
Commercial interest
This is my business’s website, so articles often link to the services I offer. When an article touches on something I sell, the link is there because it’s relevant, and I say so plainly. The advice in the article should still be useful if you never hire me.
I don’t accept payment for coverage, and I don’t publish sponsored content.
Updates and corrections
Articles show the date they were first published and the date they were last updated. The updated date only changes when the content genuinely changes, not when a typo is fixed.
Search and AI change quickly, so I review the most-read articles and guides regularly and update them when guidance changes. If something is wrong, the corrections policy explains how to tell me and what happens next.
Methodology
The research studies on this site follow a published method covering data sources, collection dates, samples and limitations. You can read it on the methodology page.
Contact
If you have a question about anything on this page, or you think something I’ve published is wrong, get in touch. I read every message myself.