Tell me your website and what you’re trying to achieve, and I’ll assess how your business shows up in Google and in AI answers. You’ll get a short, plain-English summary of where you stand and the three things I’d do first. It’s free, and it’s useful whether or not we end up working together.
What the assessment looks at
The free assessment is a focused first look, not a full technical audit. It covers the areas that most often hold small business sites back:
| Area | What I check |
|---|---|
| Visibility in Google | How much search visibility the site has, the terms it’s close to ranking for, and pages that have slipped |
| AI search | Whether your business appears or gets cited in Google’s AI Overviews and AI assistants for a few key questions |
| Technical basics | Indexing, broken pages, redirects, titles and descriptions, mobile experience and page speed |
| On-page and schema | How your key pages are structured, and whether structured data is in place and valid |
| Competitors | Who’s showing up where you’d expect to, and roughly why |
If you can share read-only Google Search Console access, the assessment uses your real click and impression data. If not, I work from live search results and third-party data, and say which is which.
What you get
A short written summary, not a 60-page PDF. It covers:
- where your site stands today, in plain English
- the three changes I’d make first, and why
- anything urgent, such as pages Google can’t index
- what a fuller piece of work would involve, if you want it
Every finding is checked by me before it’s sent. The data gathering is automated, which is how I can offer this for free, but the judgement isn’t.
Your assessment comes back the same week.
What happens next
Nothing, unless you want it to. There’s no sales sequence and no pressure. If you’d like help with what the assessment finds, you can reply, message me on WhatsApp or book a call, and we’ll talk it through. You can read about how I work with clients, or look at the case studies to see the kind of results that work has produced.
Who it’s for
The free assessment is for UK small businesses, start-ups and medium businesses with a website that matters to their sales or enquiries. It works best when the site has been live for a few months, so there’s some search data to look at.
If your site isn’t live yet, there won’t be much to assess. Get in touch instead and we can talk about building search in from the start.
Request your free assessment
[Form: name, email, website, what you’d like to improve, optional Search Console access]
If you’d rather check a single page yourself right now, the free SEO checker tests schema, on-page basics and AI readiness in a couple of minutes.
FAQ
Is the free assessment really free?
Yes. There’s no cost and no obligation to buy anything afterwards. The data gathering is automated, which keeps the time it takes manageable, and I review the findings myself before sending them. If you want help with what it finds, that’s a separate conversation you can start whenever you like.
Do I need to give you access to Google Search Console?
No, but it helps. With read-only Search Console access, the assessment uses your real clicks, impressions and queries. Without it, I work from live search results and third-party estimates, and the summary makes clear which findings come from which source.
How is this different from a full SEO audit?
The free assessment is a focused first look at the biggest issues and opportunities, summarised in a few pages. A full technical SEO audit crawls the whole site, checks every template and issue in depth, and ends with a prioritised action plan and developer-ready briefs your team can work from.