Working with me means working with me. There’s no account manager passing messages along and no junior team doing the work behind the scenes. You get 20 years of search marketing experience, backed by automated tools I’ve built to handle the repetitive work, so the time you pay for goes into decisions and results.
The short version
I work directly with UK small businesses, start-ups and medium businesses on SEO, AI search visibility, content, Google Ads, websites and tools. Automation pulls and analyses the data, I review every finding and decide what matters, and then the work gets built or briefed, measured and reported every month in plain English.
Step 1: A first conversation
Every project starts with a conversation about your business, not a sales deck. You can send an enquiry, message me on WhatsApp, or book a 30-minute call, whichever is easiest.
I’ll want to know what you sell, who you sell to, what’s changed recently (a traffic drop, a new site, a competitor pulling ahead) and what a good year would look like. If I don’t think I’m the right fit, I’ll tell you.
Step 2: A look at where you stand
Before recommending anything, I look at your site and your search data. That usually starts with the free SEO and AI visibility assessment: a check of how your site appears in Google and AI answers, the technical basics, and the biggest opportunities I can see.
You get the findings in plain English, with the few things I’d do first. It’s useful whether or not we work together.
Step 3: A plan and a scope
If we go ahead, I put together a plan based on what the data shows, not a standard package. It sets out what I’ll do, in what order, what you’ll get, and how we’ll measure it.
Most small businesses need a mix. A shop might need technical fixes, better category page content and a Google Ads clean-up. A service business might need AI search visibility and a content plan. You only pay for what moves things forward.
Every engagement starts with a free analysis, followed by a written proposal with a fixed quote. Monthly work runs for a minimum of three months, then continues month to month with one month’s notice. How and how often I report is agreed at the start, so it fits the way you work.
Step 4: Access and onboarding
To do the work properly, I’ll need access to your data. That normally means Google Search Console, Google Analytics 4, your Google Ads account if you run ads, and access to your website or a developer contact.
I’ll send a short checklist so this takes you minutes, not days. Access is read-only wherever that’s enough.
Step 5: The work itself
This is where the automation earns its keep. Here’s how the work splits between the tools and me:
| What the tools do | What I do |
|---|---|
| Crawl the site and pull Search Console, GA4 and Ads data | Decide which findings matter for your business |
| Flag technical issues, pages losing clicks and keywords close to page one | Check every finding is real before it’s reported |
| Check how often you appear in AI Overviews and AI assistants | Set the priorities and the order of work |
| Draft content from my briefs and voice guide | Edit, fact-check and sign off every piece |
| Build redirect maps, schema and reports | Review them line by line before anything goes live |
Then the work gets done. I build sites, tools, content and schema directly, and for changes to an existing site I either make them where access is agreed or write developer-ready briefs, one issue per brief. You can see the tools behind this on the tech stack page.
Step 6: Reporting every month
Every month you get a report that says what changed, why, and what happens next. It covers your search visibility, clicks, AI search presence and anything that needs a decision from you, written so you don’t need to be an SEO specialist to follow it.
Every figure is checked against the platform it came from before the report is sent. If something isn’t working, the report says so, along with what I’m changing.
What you’ll need to give me
The work goes faster when a few things are in place from the start. Access to your data is the big one, but it also helps to know:
- your best-selling products or most valuable services, so the priorities match what makes you money
- any changes planned for the site, such as a redesign, new platform or new range
- who makes changes to the site, whether that’s you, a developer or an agency
- anything that’s happened before, like a penalty warning, a traffic drop or a previous SEO provider
None of this needs to be polished. A quick call or a few notes in a WhatsApp message is plenty.
What working with me is like
You deal with me from the first message to the monthly report. You can message me on WhatsApp, and if a question is easier to talk through, we can have a quick call.
I don’t promise rankings, traffic or timescales, because nobody honestly can. What I do promise is clear thinking, careful work and straight answers. You can see the kind of results that approach has produced in the case studies, and read more about my background on the About page.
FAQ
Do you work with businesses outside the UK?
My focus is UK small businesses, start-ups and medium businesses, and everything on this site is written for them. I do work with some international clients, including stores in the US, so if you’re outside the UK it’s still worth getting in touch to talk it through.
Do I need to give you access to my website?
Access to Google Search Console and Google Analytics is what I need most, and read-only access is fine for both. Website access is only needed if you want me to make changes directly. Otherwise I write developer-ready briefs your own developer can work from.
How much of the work is done by AI?
AI and automation handle data gathering, analysis, first drafts and technical output such as redirect maps and schema. I review, edit and sign off everything before it reaches you or goes live. The AI use statement explains exactly what the tools do and don’t do.
How long before I see results?
It depends on where your site starts and what needs doing. Technical fixes and better titles can show up in Search Console within weeks, while content and authority build over months. I don’t promise timescales, but the monthly report shows what’s moving and why.