AI search
How AI Overviews, ChatGPT and other assistants choose what to show, and what a small business can do to be the source they quote.
AI search10 Oct 2026Buying AI search services: what to ask, what to judge, what nobody can promise
How to read an AI search or GEO proposal, the questions that separate method from pitch, how to judge the scope, and which promises nobody can…
AI search8 Oct 2026What changes for a small business when the answer arrives before the click
Which queries lose clicks to AI answers and which don't, why brand and commercial searches behave differently, and what to measure when traffic stops being the…
AI search6 Oct 2026How to measure whether AI search is costing you traffic
A method for working out what AI answers are doing to your clicks, using Search Console and GA4, and an honest account of what neither can…
AI search3 Oct 2026AI search in the UK: who answers, who gets cited, and what the data says
How ChatGPT, Gemini, Claude, Perplexity and Copilot find sources, which crawlers each uses, and what a UK small business can reasonably conclude from the data.
AI search1 Oct 2026What AI Overviews actually are, and how Google builds them
Where AI Overviews came from, what Google says is happening underneath, what one actually looks like on a UK commercial search, and what the click research…
AI search27 Sep 2026Does llms.txt matter for SEO?
Google says its Search doesn't use llms.txt files. Here's what llms.txt is, what it can and can't do, and when it's worth a small business adding…
AI search27 Sep 2026How ChatGPT decides which businesses to recommend
What OpenAI documents about how ChatGPT searches the web, what's observed but not confirmed, and what a small business can do to be recommended.
AI search26 Sep 2026How to appear in Google AI Overviews
What Google says it takes to appear in AI Overviews and AI Mode, what you can ignore, and the practical steps that got a small business…
AI search26 Sep 2026Is AI search taking your clicks? How to check your own data
What the research says about AI Overviews and clicks, why the studies disagree, and how to check in Search Console whether AI answers are affecting your…
AI search25 Sep 2026How to track traffic from ChatGPT in GA4
Use GA4's AI Assistant channel to see visits from ChatGPT, Gemini and Copilot, build a report with conversions, and understand what it can't show.
AI search25 Sep 2026How to get traffic from Gemini
What Gemini is, the robots.txt setting that decides whether you can be a source in its answers, and how to find out what it currently says…
AI search24 Sep 2026Writing content AI tools will quote
How to write pages AI Overviews and AI assistants are more likely to cite: direct answers, first-hand detail and clear structure, based on Google's guidance.
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Over 925,000 impressions and 13,795 clicks in a year, from people asking one awkward question: what size do I need?condoms.uk, past 12 months