Content
Writing content that ranks and gets quoted: planning from search data, refreshing old pages and using AI without it reading like AI.
How to use AI for content that doesn’t read like AI
How a small business can use AI in its writing without producing generic content: what Google says, the patterns that give AI away, and an editing…
Content11 Sep 2026How to build a content plan from search data
Build a content plan from Search Console, Google Ads search terms and customer questions, prioritise it by evidence, and turn it into a schedule.
Content10 Sep 2026How to refresh old blog content that’s losing traffic
How to choose which old posts to refresh, find out why each one is declining, update it properly, and handle dates honestly, from a 29-post refresh.
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