GaraDry makes garage door threshold seals, seals and flood barriers, and sells them through two separate stores: uk.garadry.com and us.garadry.com. Search Google in the UK for “best garage door threshold seal” and the AI Overview names GaraDry’s threshold seal kit first, with GaraDry’s site ranking number one in the results below. In the last 12 months the two stores generated 6.5 million impressions and 65,909 clicks from Google.
At a glance
| Client | GaraDry |
| Type | Home and garage products, ecommerce in two markets |
| Platform | Shopify (separate UK and US stores) |
| Work | SEO for both markets, content and product pages, competitor analysis, AI Overview tracking, technical clean-up, Search Intelligence, a Shopify kit builder |
| Impressions (last 12 months) | 6,517,509 (UK 1,371,351, US 5,146,158) |
| Clicks (last 12 months) | 65,909 (UK 21,233, US 44,676) |
| Top-three search terms | 115 |
| Page-one search terms | 1,791 |
Figures are from Google Search Console for both stores, 15 September 2025 to 14 September 2026.
The starting position
GaraDry sells a practical product that people search for when they have a problem: water or leaves coming under the garage door, a draughty garage, an uneven floor. It’s a clear, specific market, but the searches split in two ways. UK and US shoppers use different words, units and competitors, and their questions range from “best garage door threshold seal” to “how to stop water coming under a garage door”.
Running two stores also means everything is a second job. What works for one market has to be researched and written again for the other.
The SEO and AI search strategy
The work runs across seven areas, planned separately for each market:
| Area | The aim | What it involved |
|---|---|---|
| Market-specific research | Know who GaraDry really competes with in each market | Live competitor research in the US, which showed different competitors to the ones assumed |
| Commercial and product pages | Be the best result for buying searches | Product and collection pages for new ranges, including storage |
| Problem-led content | Reach people at the moment they have the problem | Long-form guides in UK and US English, from thresholds to water barriers |
| AI search visibility | Be the product AI Overviews recommend | AI Overview tracking, and pages that clearly explain what each product does and who it suits |
| Technical foundations | Clean signals for Google | Canonical clean-up on the US store |
| Paid and organic together | Know where paid and organic overlap | A GaraDry version of Search Intelligence joining Ads and Search Console data |
| Tools that help people buy | Make choosing the right kit easy | A Shopify kit builder with live catalogue sync, built and awaiting installation on the US store |
What was done
US competitor research and content. A live analysis of US results across GaraDry’s target keywords found GaraDry already ranking first on four of the five threshold terms. The one gap was the broadest term, “garage door seals”, where every competitor covered the whole door (sides, top and bottom), not just the threshold. That shaped a content sprint of five long-form articles, a blog audit and competitor analysis, all written in US English with US units and pricing.
UK content for new ranges. Ahead of new product launches, content was built early, so the category and blog pages could start earning visibility before products went live. That included product pages, a collection page with a comparison table and blog articles for the garage storage range.
AI Overview tracking. How often GaraDry appears in AI Overviews is tracked for both markets, and the pages behind the key searches are written to be clear, specific and easy to quote.
Search Intelligence. A GaraDry fork of Search Intelligence joins Google Ads search terms with Search Console data, showing where paid and organic overlap and where each should lead.
Where it ranks
| Market | Search term | Avg position | Clicks | Impressions |
|---|---|---|---|---|
| UK | garage door seal side | 1.5 | 20 | 2,530 |
| UK | how to insulate a garage door uk | 1.7 | 33 | 348 |
| UK | up and over garage door insulation | 2.4 | 84 | 795 |
| UK | best garage door threshold seal | 2.7 | 22 | 875 |
| US | garage door corner seal | 2.8 | 105 | 2,021 |
| US | storm door frozen shut | 1.2 | 14 | 78 |
The live result is the clearest proof. On google.co.uk on 15 September 2026, the AI Overview for “best garage door threshold seal” opened by naming the GaraDry kit, and uk.garadry.com ranked first organically, with GaraDry’s buying guide also on page one.
The result
In the last 12 months, the two GaraDry stores generated 6.5 million impressions and 65,909 clicks from Google, with 115 search terms in the top three and 1,791 on page one. In the UK, GaraDry is the product Google’s AI Overview names first for the best garage door threshold seal.
Nothing else significant changed on the sites during the period that would explain the results.
What I learned
The competitors a client names aren’t always the ones Google shows. In the US, live results for GaraDry’s core terms surfaced a different set of competitors to the one expected, and that changed which content was worth writing. Checking the live results before planning is now the first step for every market.
AI Overviews changed what problem-led content is for. Someone asking how to stop water coming under a garage door now often gets an answer on the results page, so the click that used to follow is less certain. They still go on to buy a seal, though, and being the source the AI Overview cites, or the product it names, keeps GaraDry in front of them at exactly that point. The guides that paid off answered clearly enough to be quoted, then linked straight from the answer to the right kit.
Limitations
Garage sealing searches are seasonal and weather-driven, rising with heavy rain, storms and winter, so demand varies between years. Both stores had search visibility before this work, and the figures cover each site as a whole. AI Overviews change frequently, so the live result is a snapshot from a stated date.
Services used
This project drew on Google AI Overviews visibility, content strategy, international SEO and Shopify apps and product builders, with AI visibility checks run through the AI search toolkit. It sits in home, garage and DIY products, and the GaraDry kit builder case study covers the tool in detail.
FAQ
How do you get your products into Google’s AI Overviews?
There’s no way to pay for it or a special tag to add. Google says AI Overviews use pages that are indexed and eligible for a snippet. Product and guide pages that clearly explain what a product does, who it suits and how it compares give AI Overviews something reliable to cite.
Should UK and US stores have separate content?
Usually, yes. UK and US shoppers use different spellings, units, prices and even product names, and they compare against different competitors. Content written for each market reads naturally to its customers and matches how they search. Where the same product sells in both, hreflang can connect the two versions.
What is a product builder and does it help SEO?
A product builder lets shoppers configure a kit or bundle on the site, choosing the right parts and adding them to the basket together. It mainly helps conversion, by making complex purchases easier, but a genuinely useful tool can also earn links and give people a reason to return.
Want to be the answer Google gives?
Get in touch to talk about your products, or ask for a free assessment, which includes a check of how you appear in AI answers.