GaraDry UK and USA: named first in Google's AI Overview

GaraDry makes garage door threshold seals, seals and flood barriers, and sells them through two separate stores: uk.garadry.com and us.garadry.com.

I work across both markets on SEO, content, AI search visibility, technical clean-up, paid and organic analysis, and tools that help customers choose the right product.

In the last 12 months the two stores generated 6.5 million Google impressions and 65,909 clicks, with 115 search terms in the top three and 1,791 on page one. In the UK, Google’s AI Overview for “best garage door threshold seal” names GaraDry’s threshold seal kit first, and the site ranks number one in the results below it.

At a glance

Figures are from Google Search Console for both stores, 15 September 2025 to 14 September 2026.

Named first in the AI Overview, number one underneath

The strongest proof sits on one search. On google.co.uk on 15 September 2026, the AI Overview for “best garage door threshold seal” opened by naming GaraDry’s threshold seal kit first. Underneath it, uk.garadry.com ranked number one organically, with GaraDry’s buying guide also on page one.

That’s the brand in the AI answer and again in the results below it, for one of the most valuable buying searches in the category. It’s the outcome I’m working towards on every key search, in both markets.

The opportunity

GaraDry sells a product people search for when they have a specific problem: water or leaves coming under the garage door, a draughty garage, an uneven floor. People often search for the problem before they know which product they need, which makes for useful demand.

The complication is that there are two markets. UK and US shoppers use different words, units, products and competitors, and their questions range from “best garage door threshold seal” to “how to stop water coming under a garage door”. What works in one country can’t be copied into the other, so I treat them as separate search markets, each with its own research, content and priorities.

What I found

The most useful piece of research was checking the US results live instead of relying on the competitors everyone assumed. GaraDry was already ranking first for four of the five threshold terms. The gap was the broadest search, “garage door seals”, where every competitor covered the whole door (sides, top and bottom), not just the threshold.

That changed the content plan. Instead of producing more pages about thresholds, I built the next piece of work around the wider problem customers were searching for.

What I changed

Planned the UK and US separately. Each market got its own competitor set, search terminology, measurements, pricing and product opportunities, and the content priorities for each store came out of that research.

Built a US content sprint around the real gap. The live competitor analysis led to five long-form articles on sealing the whole garage door, plus a blog audit and competitor analysis. Everything was written in US English with US units and pricing.

Built UK content ahead of new product launches. I worked ahead of the garage storage range so the new category and blog pages could start earning visibility before the products went live. That included product pages, a collection page with a comparison table and supporting articles.

Tracked AI Overview visibility alongside normal SEO. I track how often GaraDry appears in Google’s AI Overviews in both markets. The pages behind the key searches are written to explain what each product does and who it suits, so they work for ordinary search and for AI answers.

Cleaned up the technical foundations. On the US store that meant a canonical clean-up, so Google gets clear signals about which pages to index.

Joined paid and organic data. I built a GaraDry version of Search Intelligence that joins Google Ads search terms with Search Console. It shows where paid and organic overlap and which terms are worth building stronger organic pages for.

Built a Shopify kit builder. The tool helps shoppers choose the right kit, with live catalogue sync feeding the recommendation. It’s built and awaiting installation on the US store, and it solves a buying problem that another page of copy wouldn’t.

Where it ranks

“Best garage door threshold seal” is the AI Overview result described above. The UK site holds positions across the buying searches and the problem-led ones in this table, and the US terms come from a competitor set and a gap of their own.

The results

Across the two stores the work has produced 6.5 million Google impressions, 65,909 clicks, 115 top-three search terms and 1,791 page-one terms in 12 months. On top of that, Google’s AI Overview names GaraDry’s kit first for one of the most important buying searches, with the site number one organically underneath.

My impact

I lead the SEO work across both GaraDry stores, and the main pieces of it were mine:

• US research: I checked the live US search results and found that the competitors in them weren’t the ones assumed. GaraDry already ranked first on four of the five threshold terms.
• The content gap: I identified that the broad search “garage door seals” was won by sites covering the whole door, and used that to plan a five-article US sprint in US English.
• Market-specific strategy: I planned the UK and US as separate markets, each with its own competitors, terminology, units and priorities, and I built the UK content around the new ranges before they launched.
• AI Overview tracking: I track GaraDry’s appearances in AI Overviews in both markets and write the pages behind the key searches to be clear enough to quote. That work is behind the result above.
• Search Intelligence: I built the GaraDry version, joining Google Ads search terms with Search Console so paid and organic can be planned together.
• The kit builder: I built the Shopify kit builder that helps shoppers choose the right kit, with live catalogue sync.

The technical clean-up, the product and collection page recommendations and the paid-versus-organic analysis were mine as well.

What this shows

Running one SEO plan in two countries would have missed some of the biggest opportunities. The competitors, the language and the search intent were all different, and the strongest US opening only showed up when I looked at the live results instead of assuming who GaraDry was up against.

The AI result matters for the same reason. Someone searching for a garage door problem may now get an answer before they reach a normal listing. Being the product Google names inside that answer, and ranking underneath it, puts GaraDry in front of them twice.

Services used

This project drew on Google AI Overviews visibility, content strategy, international SEO and Shopify apps and product builders, with AI visibility checks run through the AI search toolkit. It sits in home, garage and DIY products, and the GaraDry kit builder case study covers the tool in detail.

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