Good reporting answers one question clearly: is this working? Too many SEO reports are dashboards of numbers nobody explains. Mine say what changed, why, what was done and what happens next, in plain English, with every figure checked against the platform it came from.
A report that restates numbers you can already see is not reporting. It is a receipt.
What reporting and strategy cover
Reporting and strategy services cover monthly reporting on search and AI search performance, competitor reporting, and Search Intelligence reports that join paid and organic data. Together they turn raw data from Google Search Console, Google Analytics 4, Google Ads and research tools into decisions: where to put effort, what to fix, what to stop, and where the next opportunity is.
Who it’s for
These services suit businesses that:
- get reports they don’t understand, or don’t get reports at all
- need to show an owner, board or partners what search is delivering
- want to know how they compare with competitors in search and AI answers
- run Google Ads and SEO and want to see them in one picture
- are handling SEO in-house and want an expert view each month
Reporting services
| Service | What it does |
|---|---|
| Monthly SEO and AI search reporting | A monthly report on visibility, clicks, enquiries and AI citations, with what changed, why and what’s next |
| Competitor reporting | How your search visibility, content and AI citations compare with the businesses you actually compete with |
| Search Intelligence reports | Google Ads and Search Console data joined to show overlaps, gaps and where budget and content should go |
What makes a report useful
Every report I produce follows the same principles:
- Lead with what matters to the business. Enquiries, sales and visibility for key services come before vanity numbers.
- Explain the change. A figure going up or down is only useful with the reason behind it, whether that’s work done, a Google update, seasonality or a competitor.
- Check every figure. Numbers are cross-checked against Search Console, Analytics or Google Ads before a report goes out, with date ranges stated exactly.
- Say what’s next. Every report ends with the actions for the coming month and any decisions needed from you.
- Include AI search. Where it matters, AI Overview citations and AI assistant mentions sit alongside the usual search figures.
Talk to the person doing the work
There is no account manager here and no team to be handed to. If you get in touch, it is me who reads it, me who looks at your site, and me who does the work if we go ahead.
Get in touch, or start with a free assessment.
How the work gets done
Data is pulled through direct connections to Search Console and Google Analytics using the Search Console audit tool, and paid and organic data is joined by Search Intelligence. Every report is reviewed by me before it’s sent. The measurement approach is set out on the methodology page.
Reporting usually runs alongside SEO, AI search visibility or Google Ads, and it’s where an SEO strategy is reviewed each month. Client results are covered in the case studies.
Where to start
If you’d like to see where things stand before committing to regular reporting, a free assessment is a good first step. Or get in touch and tell me what your current reports are missing.
FAQ
What should a monthly SEO report include?
A useful monthly SEO report shows what changed in visibility, clicks and enquiries from search, why it changed, what work was done and what happens next. It should lead with the figures that matter to the business, explain them in plain English and flag anything that needs a decision.
How do you check the figures in a report are right?
Every figure is cross-checked against the platform it came from, such as Search Console, Google Analytics or Google Ads, before the report is sent. Date ranges are stated exactly, comparisons use matching periods, and anything unusual is investigated rather than reported at face value.
What is competitor reporting in SEO?
Competitor reporting tracks how your search visibility compares with the businesses that actually appear for your important searches. It covers rankings, visibility, the content they publish, the searches they’re gaining and how often they’re cited in AI answers, so you can see where to respond and where you’re ahead.