Most caravan and holiday park searches are won by sites the park doesn’t control. Booking platforms, directories, Google’s own hotel listings and review sites tend to fill the first page for anything generic.
You can see it yourself. Search “caravan park” and a place name, and count how many of the results are the parks themselves.
That doesn’t mean a park can’t be found. It means the work is different. I help park owners win the searches that are still theirs, and make sure the people who find them can get what they need quickly.
I’m Paul Myers, an independent SEO consultant with nearly 20 years in search, based near Liverpool and working across North Wales and the North West.
Which searches are still yours?
The park’s own name, and the name plus the area. Existing owners checking something. Visitors looking for directions, pitch details or contact numbers. People who’ve driven past and want to know more.
Then the practical questions. Do you take touring caravans and motorhomes? What are the pitch fees? What’s the season? Can I keep a static caravan here? What happens with site rules and sub-letting?
These are small searches, but they come from people close to deciding. When a visitor can’t find the answer on your site, they either ring, or they go somewhere that tells them.
I start there, because it’s the quickest way to find out whether the park is being found at all.
What I do
I make sure the park’s own searches go to the park’s own pages, with titles and descriptions that name the park and the area, so the result earns the click.
I rebuild the practical pages so they answer the questions visitors and owners actually ask, in plain words, laid out for someone checking details on a phone.
I look at the Google Business Profile and the local results, because for a lot of park searches that’s what people see first. Name, address, opening dates and contact details need to match everywhere.
I check the technical basics: that Google can index the site, that it’s fast on mobile and that the contact route works.
I set up enquiry tracking, so you can see which searches lead to calls and forms and which don’t.
And I check how AI assistants describe the park when someone asks about parks in the area, because a wrong answer there can send a visitor elsewhere.
What it looked like on a real park
I built the new website for Barlows Caravan Park, a family-run park near Caerwys in North Wales. It launched in March 2026 and covers static holiday homes, seasonal touring and motorhome pitches.
From launch to 14 September 2026, the site earned 2,084 clicks from 14,436 impressions in Google Search Console, a click-through rate of 14.4%.
That’s a high rate because the audience is small and specific. Most of the searches are for the park itself, so a clear title and a useful page do most of the work.
I can’t tell you what those clicks were worth in bookings. The figures show visibility and clicks, not enquiries or pitch sales. The Barlows case study has the detail.
What I’d start with
The order depends on what’s already broken. If the site can’t be indexed, the phone number isn’t tappable or nobody knows where enquiries come from, I’d fix that first.
After that I’d look at the park’s own searches, the practical pages, the Business Profile and the site’s speed on a phone.
I wouldn’t start by writing lots of blog posts. For most parks, the first gains come from making the existing pages clear.
What does it cost?
I don’t sell packages. Work starts from £150 for smaller pieces of advice or defined jobs, and ongoing work costs more, depending on the scope. A free assessment tells you what I’d do first, with no obligation. The pricing page explains how it works.
Talk to the person doing the work
There is no account manager here and no team to be handed to. If you get in touch, it’s me who reads it, me who looks at your site, and me who does the work if we go ahead.
Get in touch, or start with a free assessment. If you run a business with a fixed catchment, my local business page covers the wider approach.
FAQ
Can a small caravan park compete with booking sites in search?
For generic searches, usually not. Booking platforms and directories tend to fill those results. The better target is the park’s own name, the area, and the practical questions visitors and owners ask, where the park’s own site can be the best answer.
Does a caravan park need a Google Business Profile?
I’d say yes. For many park searches the map result is what people see first. Keep the name, address, dates and phone number accurate and the same as on the website, and check it after any change.
How long does SEO take for a holiday park?
It depends on where the site starts. Fixing a missing title, a broken contact route or an unindexed page can help as soon as Google rechecks it. New content takes longer. I’d agree what to watch each month rather than promise a date.
Do I need a new website to be found?
Not necessarily. A clear, fast site that answers practical questions can work well on a simple build. I’d check what the current site does before deciding it needs replacing.
What should I track?
Calls, form sends and enquiries, with how each person says they found you. Search Console shows how often the park’s own searches lead to clicks, but only your own enquiry record shows what became a booking or a sale.