Content is what gets most small businesses found. Useful guides reach people while they’re still deciding, strong category and service pages win the searches that bring in sales, and clear answers are what AI Overviews and assistants quote. I plan, write and refresh content that does all three, every piece reviewed by me.
Publishing to a schedule is a cost. Publishing to a plan is an investment, and the difference is whether anyone decided what to write and why.
What content services cover
Content services cover everything from deciding what to publish to getting it live and keeping it current: content strategy, long-form articles and guides, refreshes of pages losing traffic, product and category copy for online shops, and pipelines that deliver finished content into your own workflow.
The aim isn’t volume. Google’s spam policies target content produced at scale mainly to rank, and readers can tell when a page exists to fill a slot. Every piece I produce has a job, a source trail and something a reader can’t get elsewhere.
Who it’s for
Content services suit businesses that:
- know content matters but don’t have the time or team to do it properly
- have a blog full of posts that don’t bring in customers
- sell online and need category and product pages that actually help people choose
- want to be the business AI Overviews and assistants quote on their subject
- have their own writers but need a plan, briefs or an editing standard
Content services
| Service | What it does |
|---|---|
| Content strategy | A plan built from search data: topics, target pages, priorities and measurement |
| Blog and article writing | Deep, researched articles and guides written to rank, be cited and be genuinely useful |
| Content refreshes | Declining pages rewritten to keep what works and fix what’s gone stale |
| Product and category page copy | Buying guidance, FAQs and copy that help shoppers choose, with products checked as live |
| Content pipelines and editorial briefs | Finished content, schema and briefs delivered straight into your team’s workflow |
How every piece is written
Every article and page goes through the same process:
- Brief: the search it targets, the reader, the page it links to and the evidence it needs
- Research: into what already ranks and what it misses, with primary sources first
- Outline and draft: a writer pass focused on depth and a separate editor pass focused on accuracy and concision
- Voice check: removing the phrasing that makes content read like it was generated
- Final checks: answer passages, FAQs and schema, meta titles and descriptions, links, and every product and figure verified
- Review: by me, before anything reaches you
Each version of the writing system is set up for the brand it writes for, with its own voice and rules, so a luxury jeweller doesn’t sound like a garage seal manufacturer.
Content results
- FalseEyelashes.co.uk: 31.5 million impressions and 218,604 clicks in the past 12 months. One guide earned 92,759 impressions and 2,125 clicks on its own.
- condoms.uk: 17 million impressions and 204,121 clicks in the past 12 months, built on question-led articles and a refresh programme for declining posts
- Kwiat: a content pipeline delivering finished articles, HTML and schema into the client’s review folder, plus 20 education pages rewritten
Talk to the person doing the work
There is no account manager here and no team to be handed to. If you get in touch, it is me who reads it, me who looks at your site, and me who does the work if we go ahead.
Get in touch, or start with a free assessment.
How the work gets done
The content writing system handles research, drafting and editing, and the content refresh system finds and rewrites declining pages, with every piece reviewed by me. Content usually works alongside SEO and AI search visibility, and the editorial policy sets out the standards behind it.
For more, how to build a content plan from search data and using AI for content without it reading like AI go deeper.
Where to start
If you’re not sure what content you need, a free assessment shows where your biggest content opportunities are. If you already know you need a plan, start with content strategy.
FAQ
What content does a small business need?
Usually fewer, better pieces than people expect. Most small businesses need strong service or category pages, clear answers to the questions customers ask before buying, and a handful of genuinely useful guides. After that, steady additions based on search data do more than publishing for the sake of it.
Do you use AI to write content?
AI tools help with research and first drafts, and every piece is then edited, fact-checked and signed off by me before it reaches you. Examples and learnings come only from real work, never invented. The AI use statement sets out exactly what the tools do and don’t do.
Is it better to update old content or write new posts?
Update first where the old page still has impressions, links or rankings, because refreshing keeps that history. Write new content for questions nothing on your site answers well. Where several old posts cover the same subject, merging them into one stronger page with redirects is often the best option.