/*
Theme Name: Paul Myers
Theme URI: https://paulmyers.co.uk/
Description: Paper and Yellow. The Paul Myers site theme, built from the approved mock-b design.
Author: Paul Myers
Template: generatepress
Version: 1.0.0
Text Domain: paul-myers
*/

:root{
  --paper:#F7F7F4;
  --card:#FFFFFF;
  --ink:#14161A;
  --slate:#575E6B;
  --rule:#E3E2DC;
  --yellow:#FFC400;
  --yellow-ink:#14161A;
  --anchor:#14161A;
  --anchor-ink:#F7F7F4;
  --anchor-dim:#9AA0AC;
  --link:#1F55C8;
  --tint:#FFFCF0;
  --serp-url:#12703C;
  --f-display:'Archivo', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --f-body:'Source Serif 4', Georgia, 'Times New Roman', serif;
  --f-mono:'IBM Plex Mono', ui-monospace, 'Cascadia Mono', Consolas, monospace;
  --wrap:1080px;
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    --paper:#101216;
    --card:#171A20;
    --ink:#F2F1EC;
    --slate:#A3A9B5;
    --rule:#272B33;
    --yellow:#FFC400;
    --yellow-ink:#14161A;
    --anchor:#000000;
    --anchor-ink:#F2F1EC;
    --anchor-dim:#8B92A0;
    --link:#7FA8FF;
    --tint:#1B1A14;
    --serp-url:#5FD08A;
  }
}
:root[data-theme="dark"]{
  --paper:#101216;
  --card:#171A20;
  --ink:#F2F1EC;
  --slate:#A3A9B5;
  --rule:#272B33;
  --yellow:#FFC400;
  --yellow-ink:#14161A;
  --anchor:#000000;
  --anchor-ink:#F2F1EC;
  --anchor-dim:#8B92A0;
  --link:#7FA8FF;
  --tint:#1B1A14;
  --serp-url:#5FD08A;
}

*{box-sizing:border-box}
body{
  background:var(--paper);
  color:var(--ink);
  font-family:var(--f-body);
  font-size:17px;
  line-height:1.6;
  margin:0;
}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:24px}
h1,h2,h3{font-family:var(--f-display);text-wrap:balance;margin:0;line-height:1.08;letter-spacing:-0.02em}
p{margin:0}
a{color:var(--link)}

.eyebrow{
  font-family:var(--f-display);font-weight:700;font-size:12.5px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--slate);margin:0;
  display:flex;align-items:center;gap:10px;
}
.eyebrow::after{content:"";height:1px;flex:1;background:var(--rule);max-width:80px}

/* availability pill */
.avail{
  display:inline-flex;align-items:center;gap:9px;align-self:flex-start;
  font-family:var(--f-display);font-weight:500;font-size:13.5px;
  border:1px solid var(--rule);background:var(--card);
  padding:7px 14px;border-radius:999px;color:var(--slate);
}
.dot{width:8px;height:8px;border-radius:50%;background:#1BA05A;flex:none;position:relative}
.dot::after{
  content:"";position:absolute;inset:-4px;border-radius:50%;background:#1BA05A;
  opacity:.45;animation:pulse 1.8s ease-out infinite;
}
@keyframes pulse{0%{transform:scale(.5);opacity:.55}80%,100%{transform:scale(1.9);opacity:0}}
@media (prefers-reduced-motion:reduce){.dot::after{animation:none;opacity:0}}

/* planning nudge under the pill */
.plan{font-family:var(--f-display);font-weight:600;font-size:15px;color:var(--ink);
  display:inline-block;text-decoration:none;align-self:flex-start;
  border-bottom:2px solid var(--yellow);padding-bottom:2px}
.plan:hover{color:var(--link)}

/* hero split */
.split{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:44px;align-items:start}

/* whoami */
.bio{display:flex;flex-direction:column;gap:14px;max-width:62ch}
.bio p{color:var(--slate)}
.bio strong{color:var(--ink);font-weight:600}

/* writing */
.posts{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:22px}
.post{border-top:1px solid var(--rule);padding-top:16px;display:flex;flex-direction:column;gap:8px}
.post .kicker{font-family:var(--f-display);font-weight:700;font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--slate)}
.post h3{font-size:18px;font-weight:700;line-height:1.25}
.post p{color:var(--slate);font-size:15.5px}


/* live Google result */
.serp{border:1px solid var(--rule);background:var(--card);border-radius:4px;padding:20px;display:flex;flex-direction:column;gap:14px;max-width:100%}
.serp-top{display:flex;justify-content:space-between;gap:10px;flex-wrap:wrap;align-items:center}
.serp-label{font-family:var(--f-display);font-weight:600;font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--slate)}
.chip{font-family:var(--f-display);font-weight:500;font-size:12.5px;padding:3px 9px;border-radius:999px;border:1px solid var(--rule);color:var(--slate);white-space:nowrap}
.chip-you{background:var(--yellow);border-color:var(--yellow);color:var(--yellow-ink);font-weight:500}
.qbar{display:flex;align-items:center;gap:10px;border:1px solid var(--rule);border-radius:999px;padding:10px 16px;font-family:var(--f-body);font-size:15.5px;color:var(--ink)}
.qbar svg{flex:none;width:15px;height:15px;stroke:var(--slate);fill:none;stroke-width:2}
.qbar .typed{white-space:pre}
.caret{display:inline-block;width:2px;height:1.15em;background:var(--ink);vertical-align:-.22em;margin-left:1px;animation:blink 1.05s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
@media (prefers-reduced-motion:reduce){.caret{animation:none}}
.serp .aibox,.serp .res,.serp .chip-you{transition:opacity .4s ease,transform .4s ease}
.serp.typing .aibox,.serp.typing .res,.serp.typing .chip-you{
  opacity:0;transform:translateY(6px);pointer-events:none;
}
.serp.done .caret{display:none}
.dots{display:flex;gap:8px;padding-top:2px}
.dots button{
  width:26px;height:4px;border:0;border-radius:2px;background:var(--rule);cursor:pointer;padding:0;
  transition:background .3s ease;
}
.dots button[aria-selected="true"]{background:var(--yellow)}
.aibox{border:1px solid var(--rule);border-left:3px solid var(--yellow);background:var(--tint);border-radius:3px;padding:14px 16px;display:flex;flex-direction:column;gap:10px}
.aibox .ai-top{font-family:var(--f-display);font-weight:700;font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--slate)}
.aibox q{font-size:16px;line-height:1.5;color:var(--ink)}
.cites{display:flex;gap:7px;flex-wrap:wrap}
.res{display:flex;flex-direction:column;gap:3px}
.res .u{font-family:var(--f-mono);font-size:12.5px;color:var(--serp-url)}
.res .t{font-family:var(--f-display);font-weight:700;font-size:17px;color:var(--link);line-height:1.3}
.res .d{font-size:15px;color:var(--slate);line-height:1.5}

/* header */
.site-head{
  position:sticky;top:env(safe-area-inset-top, 0px);z-index:20;
  background:color-mix(in srgb, var(--anchor) 94%, transparent);
  backdrop-filter:blur(10px);
  border-bottom:1px solid rgba(255,255,255,.10);
  color:var(--anchor-ink);
}
.site-head .logo{color:var(--anchor-ink)}
.site-head .word span{color:var(--yellow);font-weight:600}
.bar{display:flex;align-items:center;gap:28px;padding-block:14px}
.logo{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink)}
.mark{
  width:30px;height:30px;flex:none;border-radius:8px;
  background:var(--yellow);color:var(--yellow-ink);
  display:flex;align-items:center;justify-content:center;
  font-family:var(--f-display);font-weight:800;font-size:14px;letter-spacing:-.04em;
}
.word{font-family:var(--f-display);font-weight:800;font-size:18px;letter-spacing:-.03em;white-space:nowrap}
.word span{color:var(--slate);font-weight:500}

/* dropdown navigation */
.navwrap{position:relative}
#nav{display:flex;gap:4px;margin-left:auto;align-items:center}
#nav .top{
  font-family:var(--f-display);font-weight:500;font-size:15px;
  background:none;border:0;padding:8px 10px;color:var(--anchor-dim);cursor:pointer;
  border-radius:4px;display:inline-flex;align-items:center;gap:6px;
}
#nav .top:hover,#nav .top[aria-expanded="true"]{color:var(--anchor-ink);background:rgba(255,255,255,.09)}
#nav .top[aria-expanded="true"]{box-shadow:inset 0 -2px 0 var(--yellow)}
#nav .top::after{
  content:"";width:6px;height:6px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;
  transform:rotate(45deg) translateY(-1px);opacity:.55;
}
#nav .top[aria-expanded="true"]::after{transform:rotate(-135deg) translateY(-1px)}
.panel{
  position:absolute;top:calc(100% + 10px);left:50%;transform:translateX(-50%);
  width:min(1040px, calc(100vw - 40px));
  background:var(--card);border:1px solid var(--rule);border-radius:6px;
  box-shadow:0 18px 44px rgba(20,22,26,.13);
  padding:26px;z-index:40;
  display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:22px 30px;
  max-height:calc(100vh - 110px);overflow-y:auto;overscroll-behavior:contain;
}
.panel[hidden]{display:none}
.mgroup{display:flex;flex-direction:column;gap:9px;min-width:0}
.mgroup > a.mhead,.mgroup > span.mhead{
  font-family:var(--f-display);font-weight:700;font-size:14.5px;color:var(--ink);
  text-decoration:none;padding-bottom:8px;border-bottom:1px solid var(--rule);
}
.mgroup a.mhead:hover{color:var(--link)}
.mgroup a.mlink{font-size:15px;color:var(--slate);text-decoration:none;line-height:1.45}
.mgroup a.mlink:hover{color:var(--ink)}
.mfeat{
  grid-column:span 1;background:var(--tint);border:1px solid var(--rule);border-left:3px solid var(--yellow);
  border-radius:4px;padding:16px 18px;display:flex;flex-direction:column;gap:7px;text-decoration:none;
}
.mfeat .fk{font-family:var(--f-display);font-weight:700;font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--slate)}
.mfeat .ft{font-family:var(--f-display);font-weight:800;font-size:17px;color:var(--ink);line-height:1.2}
.mfeat .fd{font-size:14.5px;color:var(--slate);line-height:1.45}
.mfoot{
  grid-column:1/-1;border-top:1px solid var(--rule);padding-top:14px;
  display:flex;gap:20px;flex-wrap:wrap;
}
.mfoot a{font-family:var(--f-display);font-weight:700;font-size:14.5px;color:var(--link);text-decoration:none}
.menubtn{display:none}
@media (max-width:900px){
  .bar{flex-wrap:wrap;gap:12px}
  .menubtn{display:inline-flex;margin-left:auto;order:2;font-family:var(--f-display);font-weight:700;font-size:14.5px;
    background:none;color:var(--anchor-ink);border:1px solid rgba(255,255,255,.3);border-radius:3px;padding:8px 14px;cursor:pointer}
  .bar > .btn{order:1;margin-left:auto}
  #nav{display:none;order:3;width:100%;flex-direction:column;align-items:stretch;gap:0;margin-left:0;
    border-top:1px solid rgba(255,255,255,.12);padding-top:6px}
  body.menu-open #nav{display:flex}
  #nav .top{justify-content:space-between;padding:12px 4px;font-size:16px;border-radius:0}
  #panels{max-height:calc(100vh - 140px);overflow:auto}
  .panel{position:static;transform:none;width:auto;box-shadow:none;margin:0 16px 12px;padding:18px;
    grid-template-columns:1fr;gap:18px}
}
.btn{
  display:inline-block;font-family:var(--f-display);font-weight:700;font-size:15px;
  padding:11px 20px;border-radius:3px;text-decoration:none;border:2px solid var(--ink);
}
.btn-solid{background:var(--yellow);border-color:var(--yellow);color:var(--yellow-ink)}
.btn-ghost{background:transparent;color:var(--ink)}
.site-head .btn-ghost{color:var(--anchor-ink);border-color:var(--anchor-ink)}
.btn-sm{padding:8px 15px;font-size:14px}

/* sections */
section{padding-block:72px;border-bottom:1px solid var(--rule)}
section:last-of-type{border-bottom:0}
.stack{display:flex;flex-direction:column;gap:26px}
.lede{font-size:20px;color:var(--slate);max-width:60ch}
.h-xl{font-size:clamp(40px,7vw,74px);font-weight:800}
.h-l{font-size:clamp(28px,4vw,42px);font-weight:800}
.h-m{font-size:20px;font-weight:700}
.cta-row{display:flex;gap:12px;flex-wrap:wrap;align-items:center}

/* data readout */
.readout{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));
  gap:0;border:1px solid var(--rule);background:var(--card);border-radius:3px;overflow:hidden;
}
.readout div{padding:20px 22px;border-right:1px solid var(--rule)}
.readout div:last-child{border-right:0}
.figure{
  font-family:var(--f-mono);font-variant-numeric:tabular-nums;
  font-size:26px;font-weight:500;letter-spacing:-.03em;display:block;
}
.figure-label{font-family:var(--f-display);font-weight:500;font-size:11.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--slate)}

/* plain list, not cards */
.rows{display:flex;flex-direction:column}
.row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.6fr);gap:28px;padding-block:22px;border-top:1px solid var(--rule)}
.row:last-child{border-bottom:1px solid var(--rule)}
.row p{color:var(--slate)}

/* price band: black, so it reads against the yellow proof band above it */
.priceband{background:var(--anchor);color:var(--anchor-ink);border-bottom:0;padding-block:38px 40px}
.pr-row{display:flex;justify-content:space-between;align-items:center;gap:20px 40px;flex-wrap:wrap}
.pr-kicker{font-family:var(--f-display);font-weight:800;font-size:clamp(22px,3vw,34px);letter-spacing:-.02em;
  line-height:1.15;text-wrap:balance}
.pr-kicker em{font-style:normal;color:var(--yellow)}
.pr-sub{font-size:16px;color:var(--anchor-dim);max-width:52ch;margin-top:8px}
.priceband .btn-ghost{color:var(--anchor-ink);border-color:var(--anchor-ink)}
.priceband .btn-ghost:hover{background:rgba(255,255,255,.1)}
@media(max-width:720px){
  .pr-row{flex-direction:column;align-items:flex-start}
  .priceband{padding-block:30px 32px}
}

/* anchor band */
.anchor{background:var(--anchor);color:var(--anchor-ink);border-bottom:0}
.anchor .eyebrow,.anchor .lede{color:var(--anchor-dim)}
.anchor .readout{background:transparent;border-color:#2A2E36}
.anchor .readout div{border-right-color:#2A2E36}
.anchor .figure{color:var(--yellow)}
.anchor .figure-label{color:var(--anchor-dim)}
.wins{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:24px}
.win{border-top:2px solid var(--yellow);padding-top:14px}
.win strong{font-family:var(--f-mono);font-size:15px;display:block;color:var(--yellow);font-weight:500}
.win span{color:var(--anchor-dim);font-size:15px}

/* steps: a real sequence, so numbered */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:30px}
.step-n{font-family:var(--f-display);font-weight:700;font-size:12.5px;color:var(--yellow);letter-spacing:.1em}
.step h3{margin-block:8px 6px}
.step p{color:var(--slate);font-size:16px}

/* liverpool */
.crumb{font-size:14.5px;color:var(--slate)}
.areas{display:flex;flex-wrap:wrap;gap:8px}
.area{
  font-family:var(--f-display);font-weight:500;font-size:14px;padding:5px 12px;
  border:1px solid var(--rule);border-radius:999px;color:var(--slate);background:var(--card);
}
.faq{border-top:1px solid var(--rule)}
.faq details{border-bottom:1px solid var(--rule);padding-block:16px}
.faq summary{font-family:var(--f-display);font-weight:700;font-size:18px;cursor:pointer;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::before{content:"+ ";color:var(--yellow);font-family:var(--f-mono)}
.faq details[open] summary::before{content:"− "}
.faq p{color:var(--slate);padding-top:10px;max-width:68ch}

.codewrap{overflow-x:auto;border:1px solid var(--rule);border-radius:3px;background:var(--card)}
pre{font-family:var(--f-mono);font-size:12.5px;line-height:1.65;margin:0;padding:18px 20px;color:var(--slate)}
.note{border-left:3px solid var(--yellow);padding:4px 0 4px 16px;color:var(--slate);font-size:16px;max-width:66ch}


/* blog index */
.bloghero{background:var(--anchor);color:var(--anchor-ink);border-bottom:0;padding-block:64px}
.bloghero .eyebrow{color:var(--yellow)}
.bloghero .eyebrow::after{background:rgba(255,255,255,.25)}
.bloghero h1 em{font-style:normal;color:var(--yellow)}
.bloghero .lede{color:var(--anchor-dim)}

.streams{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}
@media (max-width:980px){.streams{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:480px){.streams{grid-template-columns:1fr}}
.stream{
  background:var(--card);border:1px solid var(--rule);border-top:3px solid var(--yellow);
  border-radius:4px;padding:18px;display:flex;flex-direction:column;gap:7px;text-decoration:none;
}
.stream:hover{border-color:var(--ink)}
.stream .sn{font-family:var(--f-display);font-weight:800;font-size:17px;color:var(--ink);line-height:1.2}
.stream .sf{font-family:var(--f-display);font-weight:700;font-size:11px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--slate)}
.stream .sd{font-size:14.5px;color:var(--slate);line-height:1.45}

.filters{display:flex;gap:16px;flex-wrap:wrap;align-items:center;justify-content:space-between}
.chips{display:flex;gap:8px;flex-wrap:wrap}
.fchip{
  font-family:var(--f-display);font-weight:600;font-size:13.5px;padding:7px 14px;border-radius:999px;
  border:1px solid var(--rule);background:var(--card);color:var(--slate);cursor:pointer;
}
.fchip[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.search{
  display:flex;align-items:center;gap:9px;border:1px solid var(--rule);background:var(--card);
  border-radius:999px;padding:9px 16px;min-width:230px;
}
.search input{border:0;background:none;outline:none;font-family:var(--f-body);font-size:15px;color:var(--ink);width:100%}
.search svg{width:15px;height:15px;stroke:var(--slate);fill:none;stroke-width:2;flex:none}

.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:30px 26px}
.card{display:flex;flex-direction:column;gap:12px;text-decoration:none}
.thumb{
  aspect-ratio:16/10;border-radius:6px;border:1px solid var(--rule);background:var(--tint);
  display:flex;align-items:flex-end;padding:14px;position:relative;overflow:hidden;
}
.thumb::before{
  content:"";position:absolute;inset:0;
  background:repeating-linear-gradient(135deg,transparent,transparent 12px,rgba(20,22,26,.045) 12px,rgba(20,22,26,.045) 13px);
}
.thumb .cat{
  position:relative;font-family:var(--f-display);font-weight:700;font-size:11.5px;letter-spacing:.09em;
  text-transform:uppercase;background:var(--ink);color:var(--paper);padding:5px 11px;border-radius:999px;
}
.card .date{font-family:var(--f-display);font-weight:500;font-size:13.5px;color:var(--slate)}
.card h3{font-family:var(--f-display);font-weight:700;font-size:19px;line-height:1.25;color:var(--ink)}
.card:hover h3{color:var(--link)}

/* proof band: the one loud block on the page */
.proofband{background:var(--yellow);color:var(--yellow-ink);border-bottom:0;padding-block:56px 60px}
.pb-head{display:flex;justify-content:space-between;align-items:flex-end;gap:12px 32px;flex-wrap:wrap;
  border-bottom:2px solid var(--yellow-ink);padding-bottom:16px;margin-bottom:34px}
.pb-kicker{font-family:var(--f-display);font-weight:800;font-size:clamp(20px,2.6vw,28px);letter-spacing:-.02em;line-height:1.15}
.pb-sub{font-size:16px;max-width:44ch}
.pb-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0}
.pb-stat{display:flex;flex-direction:column;gap:10px;padding:4px 22px 4px 0;border-right:1px solid rgba(20,22,26,.28);min-width:0}
.pb-stat + .pb-stat{padding-left:22px}
.pb-stat:last-child{border-right:0;padding-right:0}
.pb-num{font-family:var(--f-display);font-weight:800;font-variant-numeric:tabular-nums;
  font-size:clamp(32px,3.9vw,46px);line-height:1;letter-spacing:-.03em;white-space:nowrap}
.pb-lab{font-family:var(--f-display);font-weight:600;font-size:14px;letter-spacing:.02em;max-width:18ch;line-height:1.3}
@media (max-width:1000px){
  .pb-grid{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:34px}
  .pb-num{font-size:clamp(34px,7vw,56px)}
  .pb-stat:nth-child(2){border-right:0;padding-right:0}
  .pb-stat:nth-child(3){padding-left:0}
}
@media (max-width:420px){
  .pb-grid{grid-template-columns:1fr}
  .pb-stat,.pb-stat + .pb-stat{border-right:0;padding:0}
}

/* free tool promo: the lowest-commitment thing on the page, so it gets its own band */
.toolband{background:var(--tint);border-block:1px solid var(--rule)}
.tool-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:44px;align-items:center}
.tool-txt h2 em{font-family:var(--f-body);font-style:italic;font-weight:600;letter-spacing:-.01em}
.tool-list{list-style:none;margin:14px 0 0;padding:0;display:flex;flex-direction:column;gap:9px}
.tool-list li{position:relative;padding-left:22px;color:var(--slate);font-size:16.5px}
.tool-list li::before{content:"";position:absolute;left:0;top:.62em;width:9px;height:2px;background:var(--yellow)}
.tool-shot{border:1px solid var(--rule);background:var(--card);border-radius:4px;padding:20px 22px;
  display:flex;flex-direction:column;gap:14px}
.tool-shot .ts-top{font-family:var(--f-display);font-weight:700;font-size:11.5px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--slate)}
.tool-figs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px 18px}
.tool-figs b{font-family:var(--f-mono);font-variant-numeric:tabular-nums;font-size:23px;font-weight:500;
  letter-spacing:-.03em;display:block;line-height:1.1}
.tool-figs span{font-family:var(--f-display);font-weight:500;font-size:11px;letter-spacing:.09em;
  text-transform:uppercase;color:var(--slate)}
.tool-figs .pay b{color:var(--serp-url)}
.tool-note{font-size:13.5px;color:var(--slate);border-top:1px solid var(--rule);padding-top:12px}
@media (max-width:860px){ .tool-grid{grid-template-columns:1fr;gap:28px} }

.tool-also{margin-top:20px;border-top:1px solid var(--rule);padding-top:16px;display:flex;gap:10px 18px;
  flex-wrap:wrap;align-items:baseline}
.tool-also b{font-family:var(--f-display);font-weight:700;font-size:12.5px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--slate)}
.tool-also a{font-family:var(--f-display);font-weight:700;font-size:15px;color:var(--ink);text-decoration:none;
  border-bottom:2px solid var(--yellow);padding-bottom:1px}
.tool-also a:hover{color:var(--link)}
.tool-also span{font-size:14.5px;color:var(--slate)}

/* free SEO checker page */
.chk-hero{background:var(--anchor);color:var(--anchor-ink);border-bottom:0;padding-block:52px 46px}
.chk-hero h1{font-size:clamp(32px,5vw,54px);font-weight:800}
.chk-hero h1 em{font-style:normal;color:var(--yellow)}
.chk-hero .lede{color:var(--anchor-dim);margin-top:14px}
.chk-form{display:flex;gap:10px;flex-wrap:wrap;margin-top:26px;max-width:640px}
.chk-form input{flex:1 1 320px;font-family:var(--f-body);font-size:16.5px;padding:13px 16px;border-radius:3px;
  border:2px solid var(--anchor-ink);background:var(--card);color:var(--ink)}
.chk-form input::placeholder{color:var(--slate)}
.chk-priv{font-size:14px;color:var(--anchor-dim);margin-top:12px}
.chk-counts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;border:1px solid var(--rule);
  border-radius:4px;overflow:hidden;background:var(--card);margin-top:30px}
.chk-counts div{padding:16px 18px;border-right:1px solid var(--rule)}
.chk-counts div:last-child{border-right:0}
.chk-counts b{font-family:var(--f-mono);font-size:24px;font-weight:500;display:block;line-height:1.1}
.chk-counts span{font-family:var(--f-display);font-weight:500;font-size:11px;letter-spacing:.09em;
  text-transform:uppercase;color:var(--slate)}
.chk-counts .f b{color:#B3261E}
.chk-counts .w b{color:#8F6200}
.chk-counts .p b{color:var(--serp-url)}
@media (max-width:620px){ .chk-counts{grid-template-columns:repeat(2,minmax(0,1fr))} }
.chk-group{margin-top:34px}
.chk-group h3{font-family:var(--f-display);font-weight:800;font-size:19px;margin-bottom:12px}
.chk-rows{border:1px solid var(--rule);border-radius:4px;overflow:hidden;background:var(--card)}
.chk-row{display:grid;grid-template-columns:86px minmax(0,1fr);gap:16px;padding:15px 18px;
  border-bottom:1px solid var(--rule);align-items:start}
.chk-row:last-child{border-bottom:0}
.chk-tag{font-family:var(--f-display);font-weight:700;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;
  padding:4px 8px;border-radius:2px;text-align:center;white-space:nowrap}
.t-pass{background:#E4F2E9;color:#11793F}
.t-warn{background:#FBF0D8;color:#8F6200}
.t-fail{background:#FBE4E2;color:#B3261E}
.t-info{background:var(--rule);color:var(--slate)}
.chk-row b{font-family:var(--f-display);font-weight:700;font-size:15.5px;display:block;line-height:1.35}
.chk-row p{font-size:15px;color:var(--slate);margin-top:4px}
.chk-row a{color:var(--link)}

.chk-msg{margin-top:14px;font-size:15px;max-width:640px;padding:12px 15px;border-radius:3px;
  background:rgba(255,255,255,.08);border-left:3px solid var(--yellow);color:var(--anchor-ink)}
.chk-msg.bad{border-left-color:#FF8A80}
.chk-msg b{font-family:var(--f-display);font-weight:700}
.chk-form input:invalid{border-color:#FF8A80}
.chk-preview{display:flex;gap:10px 16px;flex-wrap:wrap;align-items:baseline;background:var(--tint);
  border:1px solid var(--rule);border-left:3px solid var(--yellow);border-radius:3px;padding:13px 16px;margin-bottom:18px}
.chk-preview b{font-family:var(--f-display);font-weight:700;font-size:12.5px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--slate)}
.chk-preview span{font-size:15px;color:var(--ink)}
.chk-preview code{font-family:var(--f-mono);font-size:14px;background:var(--card);border:1px solid var(--rule);
  padding:2px 7px;border-radius:2px;overflow-wrap:anywhere}

/* how I work: automation does the legwork */
.hiw-head{display:flex;justify-content:space-between;align-items:flex-end;gap:18px 32px;flex-wrap:wrap}
.hiw-head h2 em{font-family:var(--f-body);font-style:italic;font-weight:600;letter-spacing:-.01em}
.hiw{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));
  gap:0;counter-reset:hiw;border-top:2px solid var(--ink)}
.hiw li{counter-increment:hiw;position:relative;padding:26px 28px 6px 0;display:flex;flex-direction:column;gap:10px}
.hiw li + li{padding-left:28px;border-left:1px solid var(--rule)}
.hiw li::before{
  content:counter(hiw);font-family:var(--f-display);font-weight:800;font-size:15px;
  width:34px;height:34px;border-radius:50%;background:var(--yellow);color:var(--yellow-ink);
  display:flex;align-items:center;justify-content:center;
}
.hiw li:not(:last-child)::after{
  content:"";position:absolute;top:43px;right:-7px;width:13px;height:13px;z-index:1;
  border-top:2px solid var(--ink);border-right:2px solid var(--ink);transform:rotate(45deg);
  background:var(--paper);
}
.hiw h3{font-size:24px;font-weight:800}
.hiw p{color:var(--slate);font-size:16.5px;max-width:34ch}
@media (max-width:760px){
  .hiw{grid-template-columns:1fr}
  .hiw li,.hiw li + li{padding:22px 0 18px;border-left:0;border-bottom:1px solid var(--rule)}
  .hiw li:not(:last-child)::after{display:none}
}

/* who you'll work with + review */
.who{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:48px;align-items:center}
.who h2 em{font-family:var(--f-body);font-style:italic;font-weight:600;letter-spacing:-.01em}
.review{margin:0;background:var(--anchor);color:var(--anchor-ink);border-radius:6px;padding:34px 32px;
  display:flex;flex-direction:column;gap:16px;border-left:4px solid var(--yellow)}
.stars{display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.stars span[aria-hidden]{color:var(--yellow);font-size:20px;letter-spacing:.12em}
.rated{font-family:var(--f-display);font-weight:600;font-size:13.5px;color:var(--anchor-dim)}
.review blockquote{margin:0;font-family:var(--f-body);font-style:italic;font-size:22px;line-height:1.4}
.review figcaption{font-family:var(--f-display);font-weight:700;font-size:12.5px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--yellow)}
.note-sm{font-size:13px;color:var(--anchor-dim);line-height:1.45;border-top:1px solid rgba(255,255,255,.14);padding-top:12px}
.review blockquote{transition:opacity .35s ease}
.review.fading blockquote,.review.fading figcaption{opacity:0}
.review figcaption{transition:opacity .35s ease}
.rev-dots{margin-top:2px}
.rev-dots button{background:rgba(255,255,255,.28)}
.rev-dots button[aria-selected="true"]{background:var(--yellow)}
@media (max-width:860px){ .who{grid-template-columns:1fr;gap:30px} }

/* closing CTA with proof pull-quote */
.ctaband{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:48px;align-items:center}
.proof{
  font-family:var(--f-body);font-style:italic;font-size:23px;line-height:1.35;
  border-left:2px solid var(--yellow);padding-left:20px;color:var(--anchor-ink);
}
.proof cite{display:block;font-style:normal;font-size:13.5px;letter-spacing:.06em;
  text-transform:uppercase;color:var(--anchor-dim);margin-top:12px;font-family:var(--f-display);font-weight:700}
.anchor .btn-ghost{color:var(--anchor-ink);border-color:var(--anchor-ink)}
@media (max-width:860px){ .ctaband{grid-template-columns:1fr;gap:28px} }

/* client name marquee */
.strip{background:var(--anchor);color:var(--anchor-ink);border-top:1px solid rgba(255,255,255,.10);padding-block:26px;overflow:hidden}
.strip-cap{font-family:var(--f-display);font-weight:700;font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--yellow);margin-bottom:16px}
.marquee{display:flex;width:max-content;animation:slide 64s linear infinite}
.strip:hover .marquee{animation-play-state:paused}
.marquee ul{display:flex;align-items:center;gap:0;list-style:none;margin:0;padding:0}
.marquee li{
  font-family:var(--f-display);font-weight:700;font-size:19px;letter-spacing:-.02em;
  color:var(--anchor-ink);white-space:nowrap;padding-inline:22px;display:flex;align-items:center;gap:22px;
}
.marquee li::after{content:"";width:5px;height:5px;background:var(--yellow);border-radius:1px;transform:rotate(45deg);flex:none}
.strip-note{font-size:14.5px;color:var(--anchor-dim);margin-top:18px;max-width:72ch}
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){
  .marquee{animation:none;width:auto;flex-wrap:wrap}
  .marquee ul{flex-wrap:wrap}
  .marquee ul + ul{display:none}
}

/* footer */
.site-foot{padding-block:56px 34px;background:var(--anchor);color:var(--anchor-ink)}
.site-foot .logo{color:var(--anchor-ink)}
.site-foot .word span{color:var(--yellow);font-weight:600}
.site-foot .avail{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.16);color:var(--anchor-dim)}
.avail-t{white-space:nowrap}
.fgrid{display:grid;grid-template-columns:minmax(270px,2fr) repeat(5,minmax(0,1fr));gap:38px 28px}
@media (max-width:1000px){
  .fgrid{grid-template-columns:repeat(3,minmax(0,1fr))}
  .fbrand{grid-column:1/-1;max-width:48ch}
}
@media (max-width:620px){ .fgrid{grid-template-columns:repeat(2,minmax(0,1fr))} }
@media (max-width:400px){ .fgrid{grid-template-columns:1fr} }
.fbrand{display:flex;flex-direction:column;gap:14px;max-width:34ch}
.fbrand p{font-size:15.5px;color:var(--anchor-dim);line-height:1.55}
.fcol{display:flex;flex-direction:column;gap:10px;min-width:0}
.fcol h2{font-family:var(--f-display);font-weight:700;font-size:12px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--yellow)}
.fcol a{font-size:15px;color:var(--anchor-dim);text-decoration:none;line-height:1.4;overflow-wrap:anywhere}
.fcol a:hover{color:var(--anchor-ink)}
.fbot{display:flex;gap:14px 26px;flex-wrap:wrap;align-items:center;justify-content:space-between;
  border-top:1px solid rgba(255,255,255,.12);margin-top:40px;padding-top:22px;font-size:14.5px;color:var(--anchor-dim)}
.flegal{display:flex;gap:18px;flex-wrap:wrap}
.flegal a{color:var(--anchor-dim);text-decoration:none}
.flegal a:hover{color:var(--anchor-ink)}

[hidden]{display:none!important}
:focus-visible{outline:3px solid var(--yellow);outline-offset:2px}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
@media (max-width:860px){
  .split{grid-template-columns:1fr;gap:30px}
}
@media (max-width:640px){
  .row{grid-template-columns:1fr;gap:8px}
  section{padding-block:52px}
}

/* ================================================================== site additions beyond the mock */
.skip{position:absolute;left:-9999px;top:0;z-index:100;background:var(--yellow);color:var(--yellow-ink);padding:10px 14px;font-family:var(--f-display);font-weight:700}
.skip:focus{left:12px;top:12px}
a.logo:hover .word{color:inherit}
.narrow{max-width:900px}

/* breadcrumbs */
.crumb ol{list-style:none;display:flex;flex-wrap:wrap;gap:4px 8px;margin:0;padding:0;font-family:var(--f-display);font-weight:500;font-size:14px;color:var(--slate)}
.crumb li{display:flex;align-items:center;gap:8px}
.crumb li+li::before{content:"/";opacity:.55}
.crumb a{color:inherit;text-decoration:none;border-bottom:1px solid transparent}
.crumb a:hover{color:var(--ink);border-bottom-color:var(--yellow)}
.crumb.on-dark{color:var(--anchor-dim)}
.crumb.on-dark a:hover{color:var(--anchor-ink)}

/* page hero */
.page-hero{padding-block:52px 40px}
.page-hero .stack{gap:18px}
.page-title{font-size:clamp(34px,5.4vw,60px);font-weight:800;max-width:22ch}
.page-hero .lede{margin-top:2px}
.page-hero.is-dark{background:var(--anchor);color:var(--anchor-ink);border-bottom:0}
.page-hero.is-dark .lede{color:var(--anchor-dim)}
.page-body{padding-block:48px 64px}

/* long-form content */
.prose{max-width:72ch;font-size:18px;line-height:1.7;color:var(--ink)}
.prose > * + *{margin-top:1.05em}
.prose > p:first-child{font-size:20.5px;line-height:1.55;color:var(--ink)}
.prose h2{font-family:var(--f-display);font-weight:800;font-size:clamp(24px,3vw,31px);line-height:1.15;letter-spacing:-.02em;margin-top:2.1em;scroll-margin-top:90px}
.prose h3{font-family:var(--f-display);font-weight:700;font-size:20.5px;line-height:1.25;margin-top:1.7em;scroll-margin-top:90px}
.prose h4{font-family:var(--f-display);font-weight:700;font-size:17px;margin-top:1.4em}
.prose h2 + *,.prose h3 + *{margin-top:.6em}
.prose a{color:var(--link);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.prose a:hover{text-decoration-color:var(--yellow);text-decoration-thickness:2px}
.prose strong{font-weight:600}
.prose ul,.prose ol{padding-left:1.25em}
.prose li + li{margin-top:.45em}
.prose li::marker{color:var(--slate)}
.prose blockquote{margin-inline:0;border-left:3px solid var(--yellow);padding:4px 0 4px 18px;color:var(--slate);font-style:italic}
.prose img{max-width:100%;height:auto;border:1px solid var(--rule);border-radius:4px;display:block}
.prose figure{margin-inline:0}
.prose figcaption{font-size:14.5px;color:var(--slate);margin-top:8px}
.prose code{font-family:var(--f-mono);font-size:.86em;background:var(--tint);border:1px solid var(--rule);padding:1px 5px;border-radius:2px}
.prose pre{background:var(--card);border:1px solid var(--rule);border-radius:3px;overflow-x:auto}
.prose pre code{background:none;border:0;padding:0}
.prose hr{border:0;border-top:1px solid var(--rule);margin-block:2em}
.table-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch;border:1px solid var(--rule);border-radius:4px;background:var(--card)}
.prose table{width:100%;border-collapse:collapse;font-size:15.5px;line-height:1.5}
.prose th{text-align:left;font-family:var(--f-display);font-weight:700;font-size:12px;letter-spacing:.07em;text-transform:uppercase;color:var(--slate);padding:12px 14px;border-bottom:1px solid var(--rule);white-space:nowrap}
.prose td{padding:12px 14px;border-bottom:1px solid var(--rule);vertical-align:top}
.prose tr:last-child td{border-bottom:0}
.prose .faq{margin-top:.8em}
.prose .faq summary{font-size:18px}
.prose .faq details > div{padding-top:10px}
.prose .faq details > div > * + *{margin-top:.8em}
.prose .faq p{padding-top:0;color:var(--ink)}
mark.todo{background:#FFF1BF;color:#14161A;outline:1px dashed #B38900;outline-offset:1px;padding:0 4px;border-radius:2px;font-family:var(--f-mono);font-size:.82em;font-style:normal}

/* hubs */
.in-section{margin-top:48px;max-width:1080px}
.in-section h2{margin-bottom:16px}
.kids{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:14px}
.kid{display:flex;flex-direction:column;gap:6px;background:var(--card);border:1px solid var(--rule);border-top:3px solid var(--yellow);border-radius:4px;padding:16px 18px;text-decoration:none}
.kid:hover{border-color:var(--ink)}
.kid .kt{font-family:var(--f-display);font-weight:800;font-size:17px;color:var(--ink);line-height:1.25}
.kid .kd{font-size:14.5px;color:var(--slate);line-height:1.45}

/* posts */
.kicker-link{font-family:var(--f-display);font-weight:700;font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);text-decoration:none;border-bottom:2px solid var(--yellow);align-self:flex-start}
.post-meta{font-family:var(--f-display);font-weight:500;font-size:15px;color:var(--slate)}
.post-meta a{color:inherit}
.author-box{display:flex;gap:16px;align-items:flex-start;max-width:72ch;margin-top:48px;border-top:1px solid var(--rule);padding-top:22px}
.author-box .mark{width:44px;height:44px;font-size:18px;border-radius:11px}
.author-box p{font-size:15.5px;color:var(--slate)}
.author-box .ab-name{font-family:var(--f-display);font-weight:800;color:var(--ink);font-size:17px}
.author-box a{font-family:var(--f-display);font-weight:700;font-size:15px}
a.post{text-decoration:none;color:inherit}
a.post:hover h3{color:var(--link)}
.card-ex{font-size:15px;color:var(--slate);line-height:1.5}
.rows a.row{color:inherit;text-decoration:none}
.rows a.row:hover h3{color:var(--link)}
a.fchip{text-decoration:none}
.fchip[aria-current="page"]{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.pager{display:flex;gap:10px;flex-wrap:wrap;font-family:var(--f-display);font-weight:700}
.pager a,.pager span{padding:6px 12px;border:1px solid var(--rule);border-radius:3px;text-decoration:none;color:var(--ink)}
.pager .current{background:var(--ink);color:var(--paper)}
.blog-intro{margin-top:30px}

/* free tools */
.tool-embed{padding:0;border-bottom:1px solid var(--rule);background:var(--paper)}
.tool-frame{display:block;width:100%;height:1500px;border:0}
.tool-open{font-size:14.5px;padding-block:10px 16px}
.tpl-tool .page-body{padding-top:40px}

/* footer headings are h2 on the site */
.fcol h2{font-family:var(--f-display);font-weight:700;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--yellow);margin:0}
.fbrand a.logo{text-decoration:none}

/* enquiry form */
.enquiry{background:var(--tint)}
.enq-card{max-width:820px;background:var(--card);border:1px solid var(--rule);border-top:3px solid var(--yellow);border-radius:4px;padding:30px 32px;display:flex;flex-direction:column;gap:14px}
.enq-form{display:flex;flex-direction:column;gap:14px;margin-top:6px}
.enq-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px 18px}
.enq-form label{display:block;font-family:var(--f-display);font-weight:700;font-size:13px;letter-spacing:.04em;color:var(--slate);margin-bottom:6px}
.enq-form input,.enq-form select,.enq-form textarea{width:100%;font-family:var(--f-body);font-size:16px;padding:11px 13px;border:1px solid var(--rule);border-radius:3px;background:var(--paper);color:var(--ink)}
.enq-form input:focus,.enq-form select:focus,.enq-form textarea:focus{outline:2px solid var(--yellow);outline-offset:1px;border-color:var(--ink)}
.enq-form .btn{align-self:flex-start;cursor:pointer}
.enq-small{font-size:14px;color:var(--slate)}
.enq-ok,.enq-err{padding:12px 15px;border-radius:3px;border-left:3px solid var(--yellow);background:var(--tint)}
.enq-err{border-left-color:#B3261E}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.bloghero h1 em{font-style:normal;color:var(--yellow)}

@media (max-width:640px){
  .enq-grid{grid-template-columns:1fr}
  .enq-card{padding:22px 18px}
  .page-hero{padding-block:36px 28px}
  .prose{font-size:17px}
  .prose > p:first-child{font-size:18.5px}
  .page-body{padding-block:34px 48px}
  .bar > .btn{display:none}
}